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Philippe de Rothschild (1902) Options
Daemon
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Philippe de Rothschild (1902)

A member of the aristocratic Rothschild banking family, Philippe was one of the most successful winemakers in the world. In the 1920s, the wealthy French playboy took up Grand Prix motor racing, among other pursuits, but soon withdrew to focus on the family vineyard. He spent decades building the Château Mouton Rothschild label, finally achieving Premier Cru—or First Growth—status in 1973. His idea for bottle labels became an enduring part of his vineyard's image. What was it? More...
KSPavan
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Philippe de Rothschild (1902)
A member of the aristocratic Rothschild banking family, Philippe was one of the most successful winemakers in the world. In the 1920s, the wealthy French playboy took up Grand Prix motor racing, among other pursuits, but soon withdrew to focus on the family vineyard. He spent decades building the Château Mouton Rothschild label, finally achieving Premier Cru—or First Growth—status in 1973. His idea for bottle labels became an enduring part of his vineyard's image.
monamagda
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From Cocteau to Kapoor, Chateau Mouton Rothschild has been commissioning top artists to create the labels for its first wine for over 90 years. Most recently, collaborating with German artist Gerhard Richter.



1924: Jean Carlu. The first ever piece of artwork on a Chateau Mouton label, it’s hard to imagine the kind of impact this bit of quintessential 1920s modernism must have had when it was first released almost 100 years ago.Indeed, it was so ahead of its time that the winery didn’t commission any more artwork for over 20 years. Both the ram’s head and the quiver of arrows are easily noticeable, yet as a piece of branding it’s still stylish and even subtle. Can’t help thinking it would have made a brilliant winery logo.



1973: Pablo Picasso. This is a tribute label. Picasso didn’t actually make this drawing specifically for the wine… but the Rothschild family had that piece of artwork in their collection and asked the Picasso family if they could use it for the 1973 label as that was the year he passed away.




http://imbibe.com/news-articles/wines/12-greatest-chateau-mouton-rothschild-labels-3-duds/#prettyPhoto
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