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These are not necessarily compatible imperatives Options
Posted: Friday, May 12, 2017 6:27:33 AM
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Joined: 6/25/2013
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What does it mean, as the invitation requested, to dress “Avant-Garde”?

This was the question on Monday night at the Met Gala, the annual fund-raising event for the Metropolitan Museum of Art’s Costume Institute, and the answer was always going to be a doozy. On the one hand, the term avant-garde implies all sorts of things: pushing boundaries, breaking rules, going where no one else has gone before. On the other, the gala, one of the most-watched, celebrity-packed red carpet events of the year, has come to imply a lot of other things, chief among them major fashion-brand marketing moments (you know: put movie star in dress, have movie star identify dress, send picture round the world). These are not necessarily compatible imperatives.

What does the two bold part above suggest?
Posted: Friday, May 12, 2017 3:42:50 PM

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I think that 'imperative' here is not really an order - not necessarily something said or demanded.
It is 'something considered to be essential'.

So the invitation asks that people dress in avant-garde costumes - 'over the top', 'breaking rules'.
That is one imperative - one should follow the dress-code.

However the clothing-companies consider it essential that the celebrities wear the latest fashions and show off the new styles.
That is the other imperative.

They do not match (they are not compatible). One can't be completely avant-garde and wear stylish clothes at the same time.

'Avant-garde' is 'without restraint' - wild.

Wyrd bið ful aræd - bull!
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