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TV ads or show after opening credits? Options
Yakcal
Posted: Sunday, February 19, 2012 4:28:13 PM

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Joined: 3/1/2011
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Location: Traveling across the, U.S.A.
I can't think of anywhere else to look for an answer to this question:

When a show comes on here in the U.S. the format goes like this: Opening scene of the show with something to grab your attention and make you want to stay tuned. Then there will be the opening credits. And then, this prompts my question, there will either be the continuation of the show or the first commercials of the show.

I know that NCIS is an 'opening scene, credits, show continues' show. There are others that follow this pattern, but most start the first commercials right after the opening credits.

Why is this? Why aren't all shows either one way or the other?

I would love to have the answer to this question.

Thank you.

Be yourself; everyone else is already taken. -Oscar Wilde
xsmith
Posted: Sunday, February 19, 2012 4:54:04 PM
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Location: United States
I believe if the program is on a cable channel, commercials run within the first 8 minutes. However, over the air broadcast network stations will wait somewhat longer to run commercials.
dingdong
Posted: Monday, February 20, 2012 1:31:06 AM

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Location: Philippines
I often watch National Geographic, and I get intensely irritated by the frequent interruptions. These are of two types: advertising for products, and being in the Philippines these are local (and cringe-inducing). The other type is for Nat Geo's own productions. At present, there is one for Bruce Lee, and I have to reach for the remote control to switch off his idiotic grin and dog-howl.
Yakcal
Posted: Monday, February 20, 2012 9:25:18 AM

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Joined: 3/1/2011
Posts: 168
Points: 497
Location: Traveling across the, U.S.A.
It seems that there is no rhyme or reason for the difference. The shows I refer to are on a variety of channels from CBS to TNT and all the rest.

I wonder if the popularity of the show has any bearing on this. Like I said, I know that on NCIS the show's opening scene takes place, then the credits with the videos of the cast, and then the episode continues as the next scene is shown. While others have their opening scene and the credits for the performers and then 'bang-o' the commercials start and show before the show is allowed to go on.

I just really wonder who decides and how it's determined which format any particular show will follow.

Maybe I should try posting this question on the culture forum; what do you think?

Be yourself; everyone else is already taken. -Oscar Wilde
dingdong
Posted: Monday, February 20, 2012 9:48:16 AM

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Joined: 2/7/2010
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Location: Philippines
Yakcal, post it everywhere and stack up your points. When you've got enough points, you get ... damn! Just when I need a picture.
RuthP
Posted: Monday, February 20, 2012 2:06:20 PM
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Joined: 6/2/2009
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Location: United States, Pacific Northwest
Yakcal,

A couple of things for you to pay attention to:

1. Are you on a cable station (TNT, HBO) or a broadcast station (ABC,CBS)? Note: you will receive broadcast stations over cable and some networks have both broadcast and cable networks (NBC- broadcast; CNBC- cable) both of which may be obtained on cable.

2. When you watch the program are you watching the current broadcast or a syndicated re-run?

I suspect you will find consistency in how any one network will handle its shows. There will be differences between networks and between the network broadcast of a show and how it may be handled in syndication.

Very old programs in current syndication may show very awkward commercial breaks. This is because they were filmed with fewer commercial breaks and are now being broken at 6, 10, 20 and 30 minutes, rather than 15 and 30 minutes only.

Decisions about how to break the show will be made for two (slightly competing) reasons:

1: How best to hold the audience and not risk their switching-away.

2: How best to maximize commercial dollars.

Do NOT double-post. If you think you should have posted on K&C, then send a PM to one of the administrators requesting they move the post.
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